Adcounty Media India came to market through an SME IPO that opened on 27 June 2025 and closed on 1 July 2025, and the shares listed on 4 July 2025 on BSE SME. The price band was ₹80 to ₹85 per share and one lot was 1600 shares, so the minimum application was ₹1,36,000. The issue size was ₹50.69 crore. The whole issue was fresh shares, so the money raised went to the company.
Skyline Financial Services Private Ltd was the registrar to the issue, and Narnolia Financial Services Ltd was the lead manager.
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Adcounty Media India Limited is a BrandTech firm that provides end-to-end digital marketing solutions ranging from brand promotion to performance campaigns. The company leverages cutting-edge technology to design tailored advertising approaches for clients from various industries. Services in the service portfolio comprise Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid ad campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI).
They are intended to deliver sales, lead generation, and customer base expansion. Adcounty Media India Limited operates various websites, mobile applications, and also has a programmatic advertising platform named BidCounty to drive both branding as well as performance campaigns. Adcurrency Media India Limited also carries out market research to enable brands to connect with the appropriate audience and enhance user acquisition.
Adcounty Media India Limited collaborates with popular brands like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to execute campaigns that promote the growth of their user base and increase visibility. Adcounty Media India Limited, as on July 31, 2024, had 48 permanent employees working for it to assist businesses in accomplishing marketing objectives.
As described in the offer document.
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S Innovana Thinklabs Limited. Promoter holding 89.14% before the issue and 65.51% after.
Work out the listing gain for this SME IPO
If the retail portion is not fully subscribed, every valid application is allotted in full. If it is oversubscribed, SEBI's rules require that as many applicants as possible receive at least one lot, so the shares are allotted by a computerised lottery across all valid applications, one lot each, until the retail portion is exhausted. Applying for more lots does not improve your chance in a lottery; it only increases what you receive if the issue is under-subscribed.
The basis of allotment document, published by the registrar on the allotment date, states the ratio: for example, one applicant in seven received one lot.
Allotment status is published by the registrar on its website, searchable by PAN, application number or demat account, and also on the exchange's website. Allotted shares are credited to the demat account the day before listing, and blocked money for unsuccessful applications is released the same day. The Rupix app can check allotment status by PAN once the registrar publishes it.
Shares list within three working days of the issue closing. On listing day the exchanges run a special pre-open session from nine o'clock, during which orders are collected and an opening price is discovered from them; trading in the share begins after that, usually around ten. The opening price is the listing price that appears on this page once the issue has listed, and the listing gain or loss is the difference between it and the issue price.
For a mainboard issue, the share then trades in the normal way with the exchange's price band for a new listing. For an SME issue, shares trade in lots rather than one at a time, and the market can be thin, so selling on listing day is not always possible at the opening price. Capital gains on shares sold within a year of allotment are short-term and taxed at the short-term rate.
Adcounty Media India IPO was a ₹50.69 crore book-built issue, made up entirely of a fresh issue. It was priced at ₹80–₹85 per share with a lot size of 1,600 shares (₹1,36,000). The IPO was open from June 27 to July 1, 2025. Shares listed on BSE SME on July 4, 2025 at ₹130, a 52.9% premium to the issue price of ₹85. Skyline Financial Services Private Ltd is the registrar.
Narnolia Financial Services Ltd is the book running lead manager.
The price band of Adcounty Media India IPO is ₹80 to ₹85 per share.
The lot size of Adcounty Media India IPO is 1600 shares.
The minimum investment for Adcounty Media India IPO is approximately ₹1,36,000 based on the upper price band.
The allotment date of Adcounty Media India IPO is Jul 2, 2025.
Adcounty Media India IPO's final recorded GMP before listing was ₹44 per share (a 52% premium over the ₹85 upper price band). The shares listed at ₹130. GMP is unofficial and does not forecast or guarantee the actual listing price.
You can check Adcounty Media India IPO allotment status on the registrar or stock exchange websites using your PAN or application number after allotment. You can also check the Adcounty Media India IPO allotment status on Rupix for quick and easy access.
₹80 to ₹85 per share, against a face value of ₹10. Most applicants bid at the cut-off price, the top of the band, so that the application was valid whatever price the issuer finally fixed.
One lot was 1600 shares, and every application had to be a whole number of lots. At the top of the band that made the minimum application ₹1,36,000. After listing, SME shares also trade in lots rather than one share at a time.
₹1,36,000, for one lot of 1600 shares at the top of the price band. The amount was blocked in the applicant's bank account through ASBA or a UPI mandate while the issue was open, and released on the allotment date to applicants who were not allotted shares.
It opened on 27 June 2025 and closed on 1 July 2025.
The basis of allotment was published on 2 July 2025 by Skyline Financial Services Private Ltd, and allotted shares were credited to demat accounts before listing.
The shares listed on 4 July 2025 on BSE SME.
The issue size was ₹50.69 crore. The fresh issue was 59,63,200 shares (aggregating up to ₹50.69 crore).