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Amagi Media Labs IPO

Amagi Media Labs came to market through an IPO that opened on 13 January 2026 and closed on 16 January 2026, and the shares listed on 21 January 2026 on BSE, NSE. The price band was ₹343 to ₹361 per share and one lot was 41 shares, so the minimum application was ₹14,801. The issue size was ₹1788.62 crore. It combined a fresh issue of new shares with an offer for sale by existing shareholders.

MUFG Intime India Pvt.Ltd was the registrar to the issue, and Kotak Mahindra Capital Co.Ltd., Citigroup Global Markets India Pvt.Ltd., Goldman Sachs (India) Securities Pvt.Ltd., IIFL Capital Services Ltd., Avendus Capital Pvt.Ltd were the lead managers.

Issue details

Issue type
Book Built Issue
Price band
₹343 to ₹361
Lot size
41 shares
Minimum investment
₹14,801
Face value
₹5 per share
Issue size
₹1788.62 crore
Fresh issue
2,66,03,878 shares (aggregating up to ₹816 crore)
Offer for sale
2,69,42,343 shares (aggregating up to ₹972.62 crore)
Listing at
BSE, NSE
Registrar
MUFG Intime India Pvt.Ltd
Lead managers
Kotak Mahindra Capital Co.Ltd., Citigroup Global Markets India Pvt.Ltd., Goldman Sachs (India) Securities Pvt.Ltd., IIFL Capital Services Ltd., Avendus Capital Pvt.Ltd
Promoter holding before the issue
15.76%
Promoter holding after the issue
14.14%

Timeline

Opens
13 January 2026
Closes
16 January 2026
Allotment
19 January 2026
Listing
21 January 2026

Subscription status by day

As of 16 January 2026.

Day
1
2
3

Listing day and after

Issue price
₹361
Listed on
21 January 2026

About Amagi Media Labs

Amagi Media Labs Ltd. is a global leader in cloud-based broadcast and connected TV technology. Founded in 2008 and based in Bengaluru, India, Amagi provides end-to-end solutions for creating, distributing, and monetizing content across traditional TV and streaming platforms. The company allows broadcasters, content owners, and streaming platforms to launch, manage, and monetize live linear channels on Free Ad-supported Streaming TV FAST platforms like Pluto TV, Samsung TV Plus, Roku Channel, and many others.

Amagi's suite of products includes cloud playout, content scheduling, ad insertion, and data analytics tools.With a strong presence across the U.S., Europe, and Asia, Amagi services more than 700 content brands and delivers over 2,000 channel deployments across 100+ countries. Its innovative SaaS offerings have significantly reduced the infrastructure costs for media companies while increasing flexibility, scalability, and revenue opportunities.

Amagi provides a wide variety of cloud-based products and services for both TV broadcasters and content owners, and for streaming platforms. Amagi CLOUDPORT - A cloud-based playout platform that empowers broadcasters to manage and deliver linear TV channels globally without traditional infrastructure. It supports UHD/HD/SD playout with automated scheduling and media asset management. Amagi PLANNER: Content blocks through an intuitive interface. Amagi THUNDERSTORM: A server-side ad insertion platform that provides targeted, personalized ads on live and on-demand content.

This supports monetization across both OTT and FAST platforms. Amagi ON-DEMAND & FAST Solution: Empowers content owners to launch 24 X 7 channels on Free Ad-supported Streaming TV platforms such as Samsung TV Plus, Roku, and Pluto TV. It comprises channel creation, playout, and revenue-sharing partnerships with FAST platforms. As of 31 March 2025, the Company employed 884 full-time staff across the world.

Of these, 652 were in technology and engineering roles at its hubs in Bengaluru, US, Croatia, and Poland. There were also 181 staff in customer-facing roles, reflecting our emphasis on engagement, delivery, and support.

As described in the offer document.

Objects of the issue

  • Investment in technology and cloud infrastructure
  • Funding inorganic growth through unidentified acquisitions and general corporate purposes

Strengths

  • One-stop glass-to-glass platform that provides end-to-end, camera-to-screen solutions for content production, preparation, distribution, and monetization. It enables media companies to modernize their infrastructures and unlock new revenue streams, powered by cloud-native technology.
  • Three-sided marketplace with strong network effects operating at the intersection of content providers, distributors, and advertisers: Comprehensive solutions that enable cloud migration, content distribution, and premium CTV advertising drive value at scale through the network.
  • Proprietary AI-powered technology platform: utilizes its award-winning platform with embedded Predictive and Generative AI ('Amagi INTELLIGENCE') through content scheduling, ad monetization, and analytics for driving automation, efficiency, and data-driven decision-making across the video value chain.

Risks

  • Rapid Technological Changes: The media technology industry is fast moving. Failure to adapt rapidly enough to new technologies, adoption of AI by them, or the changing needs of customers may reduce the attractiveness of the solutions being provided by the Company and will have an adverse impact on growth and profitability.
  • Industry Exposure: The company is extremely exposed to the video and media ecosystem. Slowing down, changes in regulation, or disruption in the industry could have an adverse impact on the demand for the products and services it provides.
  • Sales & Market Expansion Challenges: Ramping up sales and market development skills along with geography and platforms is necessary for growth. Failure in communicating value proposition or extending the reach in the market might restrict additional customer acquisition or revenue stream.

Financials (₹ crore)

Metric30-Sep-2531-Mar-2531-Mar-2431-Mar-23

Amagi Media Labs taps the anchor book for Rs 805 crore, before its Rs 1,789 crore IPO. In the ratio allocated to the anchor investors, 1.69 crore equity shares to the value of 613 crores were allocated to 11 domestic mutual funds, including SBI Mutual Fund, ICICI Prudential Mutual Fund, Aditya Birla Sun Life AMC, HDFC AMC, Motilal Oswal AMC, Franklin India, PGIM India, and Helios.

The insurance firms, HDFC Life Insurance, Bharti Axa Life Insurance, and Edelweiss Life Insurance, also acquired 14.95 lakh shares of Amagi for Rs 53.98 crore. Besides the aforementioned investors, Societe Generale, Goldman Sachs, 360 ONE, Amundi Funds, Creaegis Transformations Fund, New Vernon India, and Fidelity Funds subscribed to the company through the anchor book.

The other investors on the list include SBI Mutual Fund, ICICI Prudential, and Aditya Birla Sun Life AMC, who bought 31.85 lacs of shares worth 115 crores each.

Promoters

Baskar Subramanian, Srividhya Srinivasan, Arunachalam Srinivasan Karapattu. Promoter holding 15.76% before the issue and 14.14% after.

Application sizes

Retail (min)
1 lot, 41 shares, ₹14,801
Retail(max)
13 lots, 533 shares, ₹1,92,413
sHNI(min)
14 lots, 574 shares, ₹2,07,214
sHNI(max)
67 lots, 2747 shares, ₹9,91,667
bHNI(min)
68 lots, 2788 shares, ₹10,06,468

Valuation

EPS Post IPO
₹0.60
P/E Pre IPO
101.78
P/E Post IPO
603.54
RoNW
13.49%
Price/Book
14.10
Market Cap
₹1,788.62 cr

Registrar and allotment status

Registrar
MUFG Intime India Pvt.Ltd
Allotment status
https://in.mpms.mufg.com/Initial_Offer/public-issues.html
Phone
+91-22-4918 6270
Email
amagimedia.ipo@in.mpms.mufg.com

Work out the listing gain for this IPO

How allotment works

If the retail portion is not fully subscribed, every valid application is allotted in full. If it is oversubscribed, SEBI's rules require that as many applicants as possible receive at least one lot, so the shares are allotted by a computerised lottery across all valid applications, one lot each, until the retail portion is exhausted. Applying for more lots does not improve your chance in a lottery; it only increases what you receive if the issue is under-subscribed.

The basis of allotment document, published by the registrar on the allotment date, states the ratio: for example, one applicant in seven received one lot.

Allotment status is published by the registrar on its website, searchable by PAN, application number or demat account, and also on the exchange's website. Allotted shares are credited to the demat account the day before listing, and blocked money for unsuccessful applications is released the same day. The Rupix app can check allotment status by PAN once the registrar publishes it.

What happens on listing day

Shares list within three working days of the issue closing. On listing day the exchanges run a special pre-open session from nine o'clock, during which orders are collected and an opening price is discovered from them; trading in the share begins after that, usually around ten. The opening price is the listing price that appears on this page once the issue has listed, and the listing gain or loss is the difference between it and the issue price.

For a mainboard issue, the share then trades in the normal way with the exchange's price band for a new listing. For an SME issue, shares trade in lots rather than one at a time, and the market can be thin, so selling on listing day is not always possible at the opening price. Capital gains on shares sold within a year of allotment are short-term and taxed at the short-term rate.

Questions about the Amagi Media Labs IPO

What is Amagi Media Labs IPO?

Amagi Media Labs IPO was a ₹1,788.62 crore book-built issue, comprising a fresh issue of ₹816 crore and an offer for sale of ₹972.62 crore. It was priced at ₹343–₹361 per share with a lot size of 41 shares (₹14,801). The IPO was open from January 13 to January 16, 2026 and was subscribed 30.24x. Shares listed on BSE and NSE on January 21, 2026 at ₹318, a 11.9% discount to the issue price of ₹361. MUFG Intime India Pvt.

Ltd. is the registrar. Kotak Mahindra Capital Co.Ltd. and 4 other book running lead managers manage the issue.

What is the price band of Amagi Media Labs IPO?

The price band of Amagi Media Labs IPO is ₹343 to ₹361 per share.

What is the lot size of Amagi Media Labs IPO?

The lot size of Amagi Media Labs IPO is 41 shares.

What is the minimum investment for Amagi Media Labs IPO?

The minimum investment for Amagi Media Labs IPO is approximately ₹14,801 based on the upper price band.

What is the allotment date of Amagi Media Labs IPO?

The allotment date of Amagi Media Labs IPO is Jan 19, 2026.

What was the GMP of Amagi Media Labs IPO before listing?

Amagi Media Labs IPO's final recorded GMP before listing was ₹1 per share (level with the ₹361 upper price band). The shares listed at ₹318. GMP is unofficial and does not forecast or guarantee the actual listing price.

How has Amagi Media Labs IPO share price performed since listing?

Amagi Media Labs IPO listed on Jan 21, 2026. It was issued at ₹318.0(NSE) and is currently around ₹541.10 as on 2-Nov-2026 3:30 PM, which is approximately 49.9% versus issue price. The 52-week high is ₹727.40.

How to check Amagi Media Labs IPO allotment status?

You can check Amagi Media Labs IPO allotment status on the registrar or stock exchange websites using your PAN or application number after allotment. You can also check the Amagi Media Labs IPO allotment status on Rupix for quick and easy access.

What was the price band of the Amagi Media Labs IPO?

₹343 to ₹361 per share, against a face value of ₹5. Most applicants bid at the cut-off price, the top of the band, so that the application was valid whatever price the issuer finally fixed.

What was the lot size of the Amagi Media Labs IPO?

One lot was 41 shares, and every application had to be a whole number of lots. At the top of the band that made the minimum application ₹14,801.

What was the minimum investment in the Amagi Media Labs IPO?

₹14,801, for one lot of 41 shares at the top of the price band. The amount was blocked in the applicant's bank account through ASBA or a UPI mandate while the issue was open, and released on the allotment date to applicants who were not allotted shares.

When did the Amagi Media Labs IPO open and close?

It opened on 13 January 2026 and closed on 16 January 2026.

When was the allotment of the Amagi Media Labs IPO?

The basis of allotment was published on 19 January 2026 by MUFG Intime India Pvt.Ltd, and allotted shares were credited to demat accounts before listing.

When did Amagi Media Labs list on BSE, NSE?

The shares listed on 21 January 2026 on BSE, NSE.

How large was the Amagi Media Labs IPO?

The issue size was ₹1788.62 crore. The fresh issue was 2,66,03,878 shares (aggregating up to ₹816 crore). The offer for sale was 2,69,42,343 shares (aggregating up to ₹972.62 crore).