Cash Ur Drive Marketing came to market through an SME IPO that opened on 31 July 2025 and closed on 4 August 2025, and the shares listed on 7 August 2025 on NSE SME. The price band was ₹123 to ₹130 per share and one lot was 1000 shares, so the minimum application was ₹1,30,000. The issue size was ₹60.79 crore. It combined a fresh issue of new shares with an offer for sale by existing shareholders.
Bigshare Services Pvt Ltd was the registrar to the issue, and Narnolia Financial Services Ltd was the lead manager.
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Established in July 2009, Cash Ur Drive Marketing Limited deals in outdoor advertising with a specialized focus on vehicle wrap advertising as mobile billboards. The company offers a 360-degree marketing solution on transit media, digital wall paintings, and events with an intention to deliver effective branding using vehicle-based media across several Indian cities.The company is an OOH advertising company having various solutions such as Transit, Outdoor, Print, and Digital Media Services to cater to clients' target audience.
The company provides bus branding, auto hood ads, billboard campaigns, and outdoor media solutions.The company also promote EV cars and charging stations in order to exploit growth in the electric vehicle segment.The company has offices in Chandigarh, Lucknow, Mumbai, and Noida. Service Offers: Transit Media Advertising: Cab Branding, In-Cab Advertising, Cab/Taxi Wraps, Auto Branding Outdoor Advertising: Billboards/Hoardings, Digital Wall Painting,Free Standing Panels 360-Degree Campaign: Full brand marketing through combined outdoor, digital, and POS media plans. Print Media Advertising:
Newspaper, magazine, and trade journal advertisements for wide and niche audiences. The company had 87 people working on a payroll basis and three on a contractual basis as of June 30, 2025.
As described in the offer document.
| Metric | 31-Mar-25 | 31-Mar-24 | 31-Mar-23 |
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Mr. Raghu Khanna, Ms. Parveen K Khanna, Mr. Bhupinder Kumar Khanna. Promoter holding 78.21% before the issue and 57.23% after.
Work out the listing gain for this SME IPO
If the retail portion is not fully subscribed, every valid application is allotted in full. If it is oversubscribed, SEBI's rules require that as many applicants as possible receive at least one lot, so the shares are allotted by a computerised lottery across all valid applications, one lot each, until the retail portion is exhausted. Applying for more lots does not improve your chance in a lottery; it only increases what you receive if the issue is under-subscribed.
The basis of allotment document, published by the registrar on the allotment date, states the ratio: for example, one applicant in seven received one lot.
Allotment status is published by the registrar on its website, searchable by PAN, application number or demat account, and also on the exchange's website. Allotted shares are credited to the demat account the day before listing, and blocked money for unsuccessful applications is released the same day. The Rupix app can check allotment status by PAN once the registrar publishes it.
Shares list within three working days of the issue closing. On listing day the exchanges run a special pre-open session from nine o'clock, during which orders are collected and an opening price is discovered from them; trading in the share begins after that, usually around ten. The opening price is the listing price that appears on this page once the issue has listed, and the listing gain or loss is the difference between it and the issue price.
For a mainboard issue, the share then trades in the normal way with the exchange's price band for a new listing. For an SME issue, shares trade in lots rather than one at a time, and the market can be thin, so selling on listing day is not always possible at the opening price. Capital gains on shares sold within a year of allotment are short-term and taxed at the short-term rate.
Cash Ur Drive Marketing IPO was a ₹60.79 crore book-built issue, comprising a fresh issue of ₹54.73 crore and an offer for sale of ₹2.69 crore. It was priced at ₹123–₹130 per share with a lot size of 1,000 shares; the minimum retail application was 2,000 shares (₹2,60,000). The IPO was open from July 31 to August 4, 2025. Shares listed on NSE SME on August 7, 2025 at ₹155, a 19.2% premium to the issue price of ₹130.
Bigshare Services Pvt Ltd is the registrar. Narnolia Financial Services Ltd is the book running lead manager.
The price band of Cash Ur Drive Marketing IPO is ₹123 to ₹130 per share.
The lot size of Cash Ur Drive Marketing IPO is 1000 shares.
The minimum investment for Cash Ur Drive Marketing IPO is approximately ₹2,60,000 based on the upper price band.
The allotment date of Cash Ur Drive Marketing IPO is Aug 5, 2025.
Cash Ur Drive Marketing IPO's final recorded GMP before listing was ₹23 per share (a 18% premium over the ₹130 upper price band). The shares listed at ₹155. GMP is unofficial and does not forecast or guarantee the actual listing price.
You can check Cash Ur Drive Marketing IPO allotment status on the registrar or stock exchange websites using your PAN or application number after allotment. You can also check the Cash Ur Drive Marketing IPO allotment status on Rupix for quick and easy access.
₹123 to ₹130 per share, against a face value of ₹10. Most applicants bid at the cut-off price, the top of the band, so that the application was valid whatever price the issuer finally fixed.
One lot was 1000 shares, and every application had to be a whole number of lots. At the top of the band that made the minimum application ₹1,30,000. After listing, SME shares also trade in lots rather than one share at a time.
₹1,30,000, for one lot of 1000 shares at the top of the price band. The amount was blocked in the applicant's bank account through ASBA or a UPI mandate while the issue was open, and released on the allotment date to applicants who were not allotted shares.
It opened on 31 July 2025 and closed on 4 August 2025.
The basis of allotment was published on 5 August 2025 by Bigshare Services Pvt Ltd, and allotted shares were credited to demat accounts before listing.
The shares listed on 7 August 2025 on NSE SME.
The issue size was ₹60.79 crore. The fresh issue was 42,10,000 shares (aggregating up to ₹54.73 crore). The offer for sale was 2,07,000 shares (aggregating up to ₹2.69 crore).