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Luxury Time SME IPO

Luxury Time came to market through an SME IPO that opened on 4 December 2025 and closed on 8 December 2025, and the shares listed on 11 December 2025 on BSE SME. The price band was ₹78 to ₹82 per share and one lot was 1600 shares, so the minimum application was ₹1,31,200. The issue size was ₹18.74 crore. It combined a fresh issue of new shares with an offer for sale by existing shareholders.

MAS Services Limited was the registrar to the issue, and GYR Capital Advisors Pvt.Ltd was the lead manager.

Issue details

Issue type
Book Built Issue
Price band
₹78 to ₹82
Lot size
1600 shares
Minimum investment
₹1,31,200
Face value
₹10 per share
Issue size
₹18.74 crore
Fresh issue
18,28,800 shares (aggregating up to ₹15 crore)
Offer for sale
4,56,000 shares (aggregating up to ₹3.74 crore)
Listing at
BSE SME
Registrar
MAS Services Limited
Lead managers
GYR Capital Advisors Pvt.Ltd
Promoter holding before the issue
95%

Timeline

Opens
4 December 2025
Closes
8 December 2025
Allotment
9 December 2025
Listing
11 December 2025

Subscription status by day

As of 8 December 2025.

Day
1
2
3

About Luxury Time

Incorporated in 2008, Luxury Time Limited is engaged in the distribution, marketing, retailing, and after-sales servicing of Swiss luxury watches, along with the distribution of watch service-related tools and equipment in India. Headquartered in New Delhi, the company is supported by a team of professionals with expertise in luxury watch distribution, retail management, precision servicing, and brand marketing. The company operates in five integrated business verticals:

Distribution B2B D2C and E-commerce Sales After-Sales Services Branding, PR, and Marketing Support Tools and Machinery Distribution Luxury Time Limited has a retail presence of more than 70 POS in India through mono-brand boutiques, MBOs, and digital.

This includes major metropolitan cities such as Delhi, Mumbai, and Bengaluru, while the key Tier I and Tier II locations include Hyderabad, Ahmedabad, Pune, Surat, Kolkata, Chennai, Coimbatore, Chandigarh, Ludhiana, Cochin, and Lucknow.The after-sales network of the company comprises two service centres at Mumbai and Delhi, besides 20+ authorized and dealer-operated facilities across the country. The brand portfolio of Luxury Time Limited comprises well-known luxury Swiss watch brands such as TAG Heuer, Zenith, Bomberg, and Exaequo.

The company is the officially recognized distributor for the brand TAG Heuer in India and also handles its official e-commerce website in the country. As of September 30, 2025, the company has 17 employees.

As described in the offer document.

Objects of the issue

  • Funding capital expenditure towards setting-up of 04 New Retail Stores
  • Funding working capital requirements
  • General Corporate Purpose

Financials (₹ crore)

Metric30-Sep-2531-Mar-2531-Mar-2431-Mar-23

Promoters

Mr. Ashok Goel, Mr. Pawan Chohan. Promoter holding 95% before the issue.

Application sizes

Individual (min)
2 lots, 3200 shares, ₹2,62,400
Individual(max)
2 lots, 3200 shares, ₹2,62,400
sHNI(min)
3 lots, 4800 shares, ₹3,93,600
sHNI(max)
7 lots, 11200 shares, ₹9,18,400
bHNI(min)
8 lots, 12800 shares, ₹10,49,600

Valuation

EPS Pre IPO
₹6.52
EPS Post IPO
₹5.08
P/E Pre IPO
12.57
P/E Post IPO
16.15
ROCE
29.84%
RoNW
22.49%
PAT Margin
6.95%
Debt/Equity
0.08
Price/Book
2.83
Market Cap
₹18.74 cr

Registrar and allotment status

Registrar
MAS Services Limited
Allotment status
https://www.masserv.com/opt.asp
Phone
(011) 2610 4142
Email
ipo@masserv.com

Work out the listing gain for this SME IPO

How allotment works

If the retail portion is not fully subscribed, every valid application is allotted in full. If it is oversubscribed, SEBI's rules require that as many applicants as possible receive at least one lot, so the shares are allotted by a computerised lottery across all valid applications, one lot each, until the retail portion is exhausted. Applying for more lots does not improve your chance in a lottery; it only increases what you receive if the issue is under-subscribed.

The basis of allotment document, published by the registrar on the allotment date, states the ratio: for example, one applicant in seven received one lot.

Allotment status is published by the registrar on its website, searchable by PAN, application number or demat account, and also on the exchange's website. Allotted shares are credited to the demat account the day before listing, and blocked money for unsuccessful applications is released the same day. The Rupix app can check allotment status by PAN once the registrar publishes it.

What happens on listing day

Shares list within three working days of the issue closing. On listing day the exchanges run a special pre-open session from nine o'clock, during which orders are collected and an opening price is discovered from them; trading in the share begins after that, usually around ten. The opening price is the listing price that appears on this page once the issue has listed, and the listing gain or loss is the difference between it and the issue price.

For a mainboard issue, the share then trades in the normal way with the exchange's price band for a new listing. For an SME issue, shares trade in lots rather than one at a time, and the market can be thin, so selling on listing day is not always possible at the opening price. Capital gains on shares sold within a year of allotment are short-term and taxed at the short-term rate.

Questions about the Luxury Time SME IPO

What is Luxury Time IPO?

Luxury Time IPO was a ₹18.74 crore book-built issue, comprising a fresh issue of ₹15 crore and an offer for sale of ₹3.74 crore. It was priced at ₹78–₹82 per share with a lot size of 1,600 shares; the minimum retail application was 3,200 shares (₹2,62,400). The IPO was open from December 4 to December 8, 2025 and was subscribed 635.67x.

Shares listed on BSE SME on December 11, 2025 at ₹155.80, a 90.0% premium to the issue price of ₹82. MAS Services Limited is the registrar. GYR Capital Advisors Pvt. Ltd. is the book running lead manager.

What is the price band of Luxury Time IPO?

The price band of Luxury Time IPO is ₹78 to ₹82 per share.

What is the lot size of Luxury Time IPO?

The lot size of Luxury Time IPO is 1600 shares.

What is the minimum investment for Luxury Time IPO?

The minimum investment for Luxury Time IPO is approximately ₹2,62,400 based on the upper price band.

What is the allotment date of Luxury Time IPO?

The allotment date of Luxury Time IPO is Dec 9, 2025.

What was the GMP of Luxury Time IPO before listing?

Luxury Time IPO's final recorded GMP before listing was ₹72 per share (a 88% premium over the ₹82 upper price band). The shares listed at ₹155.8. GMP is unofficial and does not forecast or guarantee the actual listing price.

How to check Luxury Time IPO allotment status?

You can check Luxury Time IPO allotment status on the registrar or stock exchange websites using your PAN or application number after allotment. You can also check the Luxury Time IPO allotment status on Rupix for quick and easy access.

What was the price band of the Luxury Time SME IPO?

₹78 to ₹82 per share, against a face value of ₹10. Most applicants bid at the cut-off price, the top of the band, so that the application was valid whatever price the issuer finally fixed.

What was the lot size of the Luxury Time SME IPO?

One lot was 1600 shares, and every application had to be a whole number of lots. At the top of the band that made the minimum application ₹1,31,200. After listing, SME shares also trade in lots rather than one share at a time.

What was the minimum investment in the Luxury Time SME IPO?

₹1,31,200, for one lot of 1600 shares at the top of the price band. The amount was blocked in the applicant's bank account through ASBA or a UPI mandate while the issue was open, and released on the allotment date to applicants who were not allotted shares.

When did the Luxury Time SME IPO open and close?

It opened on 4 December 2025 and closed on 8 December 2025.

When was the allotment of the Luxury Time SME IPO?

The basis of allotment was published on 9 December 2025 by MAS Services Limited, and allotted shares were credited to demat accounts before listing.

When did Luxury Time list on BSE SME?

The shares listed on 11 December 2025 on BSE SME.

How large was the Luxury Time SME IPO?

The issue size was ₹18.74 crore. The fresh issue was 18,28,800 shares (aggregating up to ₹15 crore). The offer for sale was 4,56,000 shares (aggregating up to ₹3.74 crore).