The Pushp Brand (India) IPO has been announced and its dates are awaited, with the shares to list on the NSE and BSE. Kfin Technologies Ltd is the registrar to the issue, and ICICI Securities Ltd., IIFL Capital Services Ltd., Systematix Corporate Services Ltd are the lead managers.
Incorporated in 1974, Pushp Brand (India) Limited is involved in the production and selling of packaged spices and food products under the brand names of ‘Pushp’ and ‘Munimji’. The company produces pure spices, blended spices, hing, soya products, and tea in various price segments and pack sizes. The company has a strong presence in West and Central India with its products available in 24 states and union territories via general trade, modern trade, e-commerce, quick-commerce, and HoReCa channels.
The company has a total of 1,016 distributors and over 368,000 retail touchpoints in India. The company has two automated and ISO-certified manufacturing units located at Indore, Madhya Pradesh, with an annual production capacity of 60,000 MT.The company is one of the major brands of spices in Madhya Pradesh with around 20.7% market share in packaged spices and approximately 58% market share in the packaged hing category in the state.
As of March 31, 2026, the company had 312 SKUs and 1,152 employees.
As described in the offer document.
Mahendra Kumar Surana, Surendra Kumar Surana.
Work out the listing gain for this IPO
Applications are made through ASBA, where the money is blocked in your own bank account rather than paid, or through a UPI mandate for applications up to five lakh rupees. Through your broker's app, choose the issue, the number of lots and the price; bid at the cut-off price so that the application is valid whatever price the issuer finally fixes; and approve the UPI mandate that arrives from your bank.
Through net banking, the ASBA form in your bank's IPO section does the same without a broker. One application per PAN counts; a second application in the same name is rejected, though applications in family members' names with their own PANs and demat accounts are separate.
Retail applications are capped at two lakh rupees; above that you apply as a non-institutional investor, where allotment is proportionate rather than by lottery. The money stays in your account and earns interest until allotment, and the block is released on the allotment date if you receive nothing.
The expected listing premium, usually called the grey market premium, is the amount per share that unofficial dealers are quoting for the issue before it lists. It is a sentiment reading, not a price you can transact at, and it is not regulated by SEBI or the exchanges. It moves through the day, usually tracks subscription, and often changes sharply in the final hours before listing.
Rupix records every observation and shows the trend, as a percentage of the top of the price band so that issues of different sizes can be compared. It is one input, alongside subscription, the company's financials and the valuation the issue asks for, and it does not predict the listing price.
On the registrar's website at https://ipostatus.kfintech.com/, by PAN, application number or demat account, once the basis of allotment is published. The Rupix app can also check it by PAN.
Through your broker's app with a UPI mandate, or through your bank's net banking using ASBA. Bid at the cut-off price, approve the mandate, and the money stays blocked in your account until allotment. Rupix does not take applications.